Services
Independent research for premium and luxury brands
Tell me what your business needs to understand. I turn it into a research project and give you clear, actionable insights.
You get a clear answer to
1What is happening?
2Why is it happening?
3What actually matters?
4What does it mean for the business?
Who I work with
Pick the one that sounds like you
01
European brands entering China
How your positioning translates to your equivalent target consumer in China.
02
European brands early in China
What is working, what is not, and how you are perceived.
03
European brands established in China
Specific questions on consumers, positioning, product or competitors.
04
Western-origin brands built in China
How well your Western identity translates, and where to strengthen it.
05
Chinese brands entering Europe
The same approach in reverse: how you land with European consumers.
Topics I research
Consumer behaviourMarket and categoryCultural shiftsDigital and platformsCompetitors and industryCross-cultural research
Ready to talk about your brand?
Pick a time that suits you.